You Surf like a Girl
May 17, 2016
Surfing not just for the guys
When it comes to the sport of surfing which for years has been dominated by the more masculine of the species. Times are certainly changing with a high tide of females who are taking the once male domnated sport of big wave surfing by storm.
Wave-riding like Kennelly’s proves that women are not only equal to men when it comes to surfing, they can also be better.
But surf culture has long included sexist undertones with a tendency to over-sexualize female surfers and undermine their talent.
When the Association of Surfing Professionals rebranded itself as the WSL in 2014, it vowed to fight that culture, pledging a host of changes to how it treated women surfers. They’ve largely made good on those promises, including increasing the number of women’s events and offering prize money and broadcast time equal to the men’s division.
But while last week’s announcement’s further showed that the sport is headed in the right direction, it doesn’t mean the longstanding challenges for women have disappeared.
Last year’s ESPY award nominee Paige Alms, who is often referred to as the world’s best female big wave surfer, still struggles to find consistent financial funding to support her career in the niche world of big wave surfing.
“It’s been frustrating my entire career to have to constantly be on the search for a sponsor,” Alms told The Huffington Post, adding that sponsored trips are essential for big wave surfers to master monstrous waves. “For the guys, sponsorships come a lot easier.”
In the highly commercialized sport of surfing, more attention leads to better sponsorship deals — and it’s high-time women started getting some attention. source:huffingtonpost.com